Our Durum Wheat Supply & Our Commitment to Regional Sourcing

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French Origin & Organic Heritage

We made the switch to 100% French durum wheat in 2017 — a bold move to reinforce our ties with French farmers and ensure traceability.
Certified organic since 1999, we’ve long relied on organic eggs and durum wheat in our ORGANIC pasta lines, making them true to their name. 

In 2020, in partnership with farmers and a French agricultural cooperative, we launched a new sourcing channel of durum wheat cultivated under High Environmental Value (HVE) standards.
This cultivation method, certified by the French Ministry of Agriculture, relies on low-impact techniques that better respect biodiversity and ecosystems.

Promote economic and social development in our region

Although durum wheat cultivation was not native to Alsace, in 2018 we initiated a collaboration with the Coopérative Agricole de Céréales (CAC).
After trials on micro-plots and pilot fields, we identified suitable varieties and reintroduced durum wheat to the region.
Our Old-Fashioned Pâtes d’Alsace became the first pasta in Alsace made with locally grown durum wheat and marketed at retail.
Despite challenging weather conditions during the 2021 season, we remain committed — guaranteeing French ingredients (durum wheat and free-range eggs) across all our ranges.

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« The important thing is to recreate the link between the producer, the manufacturer and the consumer. »

Jean-Michel Habig, President of the CAC.