Our Durum Wheat Supply & Our Commitment to Regional Sourcing

Masque
Masque

Best for French farmers and the environment

When we commit to our ideas, we like to see them through to the end! Since 2017, 100% of the durum wheat used in all our Valfleuri pasta ranges has been sourced from French farms.

In 2020, we worked with farmers and a French cooperative to develop a new supply chain for durum wheat sourced from farms with High Environmental Value (HVE) certification. Using low-impact techniques, this farming method is certified by the Ministry of Agriculture and is more respectful of the environment and biodiversity.

Promote economic and social development in our region

Although durum wheat was not traditionally grown in Alsace, in 2018 we entered into a partnership with the Coopérative Agricole de Céréales (CAC). Reintroducing durum wheat required trials on micro-plots, then on small plots, in order to select a suitable variety. Despite sometimes difficult weather conditions, the partnership continues!

Masque

« The important thing is to recreate the link between the producer, the manufacturer and the consumer. »

Jean-Michel Habig, President of the CAC.